The Easiest Way To Self-Promote Your Freelance Graphic Design Business

Self-Promoting Your Freelance Business

Getting your name out is the key to finding new client work and growing a following. But the first hurdle to climb over is figuring out how.

Where do you start? Do you need to spend money?

Although there are no “quick-tips” or set paths to getting your name out there, it’s not impossible. In this post I want to share with you the easiest, free way you can self-promote your freelance graphic design career and how to get your name out there. [Read more…]

Adventures In Freelancing Comic #2 “The Tools Don’t Make The Artist”

AiF Comic - 2 - The Tools Don't Make The Artist


One of the most common questions asked of any artist, craftsman, or designer is curiously one of the most useless.

“What tablet do you use?”
“What kind of ___ is that?”
“What’s your favorite brand of pencil?”

Of course, this question can be asked innocently enough. It could even be coming from a desire for a recommendation they can trust.

A more misguided intention is the source of most of these inquiries, though: By obtaining ___, my ability will match theirs.

This mindset can be a serious pitfall, for a few reasons… [Read more…]

Having the Guts to Never Negotiate Your Freelance Rate

Never Negotiate Your Freelance RateWouldn’t it be great if every client paid exactly what your time was worth?

That’d be ideal, but in reality, most clients will arbitrarily ask for a lower cost for the sake of getting a discount.

If you asked me last year, “What would you do if a client’s ideal budget was 25% or even 10% less than what you quoted, would you still accept the project?” My response would probably have been, “Heck yeah! I’m a reasonable guy. I need the money this month, and the work would be great for my portfolio!”

But when you think about it – how professional do you look if you can be pushed over so easily?

What’s to say the client couldn’t take the reins on the entire design process? “Could you make this change?” “Can we start over – I don’t like this direction anymore?”

How does that underpaid project feel now? Pretty crappy, huh? I’m sure you’ve been in a similar position.

Client’s are alway looking for the best price, and yes, some will try to nickel and dime you. For those type of clients, you have to stick to your guns.

You want to only work with clients who give you the respect and professionalism you deserve.

What I’m about to share with you is a personal story where a client approached me for a new logo and tried to negotiate the cost down multiple times. But I stuck to my guns and landed the project at full cost! What’s important here is how I approached the situation, set expectations, and stayed professional.

This isn’t going to be a surefire way to land every project at full price—that’s just unrealistic. You won’t land every project, and you’ll have to be okay with that. Hopefully my story and the email samples I share here can serve as inspiration for you one day when you inevitably face this type of scenario. [Read more…]

How To Write a Proposal and Win More Clients

How To Write Freelance Proposals

You’ve found the client, you’ve discussed the project in detail, and now’s your chance to make some money!

I’ve shared how to find clients without having to chase after them, how to start each project off on the right foot with a questionnaire, and now comes arguably one of the most important steps in the process – creating a proposal.

The thought of creating a proposal for your clients is intimidating, especially if you’re just starting out and have never written one before.

Hopefully by the end of this post you’ll feel confident in creating your own proposals, and you can start winning more clients. [Read more…]

The Secret to Writing Case Studies That Drive New Client Work

How To Write Case Studies

How do you convert a lurking customer into a paying customer?

You know they’re on your website. They’re browsing your portfolio. They’re reading your blog. But they aren’t contacting you for work. Why not?

It’s because you don’t know the secret. The one thing that can totally ramp up your freelance business, get more traffic, and land more client work.

Wanna know the best part? This one thing takes very little effort, yet, it yields some great results.

So what is this one thing you can start doing?

Write case studies!

Last year, with nearly every project I completed, I’d take that work and use it to market my freelance business.

It’s the secret that revolutionized my freelance business. Today, I’m going to break this secret down and teach you how to create case studies that drive new client work. [Read more…]