The Secret to Writing Case Studies That Drive New Client Work

How To Write Case Studies

How do you convert a lurking customer into a paying customer?

You know they’re on your website. They’re browsing your portfolio. They’re reading your blog. But they aren’t contacting you for work. Why not?

It’s because you don’t know the secret. The one thing that can totally ramp up your freelance business, get more traffic, and land more client work.

Wanna know the best part? This one thing takes very little effort, yet, it yields some great results.

So what is this one thing you can start doing?

Write case studies!

Last year, with nearly every project I completed, I’d take that work and use it to market my freelance business.

It’s the secret that revolutionized my freelance business. Today, I’m going to break this secret down and teach you how to create case studies that drive new client work. [Read more…]

How to Generate Consistent Freelance Work Without Chasing After Clients

Stop Chasing After Clients to Find Freelance Work

Are you struggling to find clients consistently?

Let me guess: since you started freelancing, you’ve experimented with nearly every method of finding clients. You’ve poured hours into job sites, cold-emailing potential clients every day, walking into offices, passing out your business cards – you’ve tried it all at least once.

It’s hard work trying to make it on your own, and it takes a lot of hustle.

Word of mouth and cold-emailing may be the most effective methods of finding clients when you’re starting out, but they never guarantee work. If anything, it’s a lot of wasted time that leads to dead-ends or no replies.

What if rather than spending hours a day chasing after clients, they came to you?

Now that’s the dream. The good news?

It’s 100% possible for you to be in that position: to have clients come to you for work rather than chase after them.

How do I know this? Because I did it.

Today, I’m going to share my experience with you and how you can follow the same steps I took to transform your freelance business. Be open-minded and take action on what you’re about to read – for the sake of your freelance career. [Read more…]

How to Find the Time to Start a Freelance Business

How to Find the Time to Freelance

Doing what you love for a living is an appealing idea. But following your dream to freelance seems too good to be true, so you stick to what pays the bills. Sound familiar?

You do what needs done to get by, but does that mean you should shelve your passion?

Absolutely not.

Although it might seem impossible to find the time to make your passion your job, it’s 100% doable. It starts with your commitment and then figuring out the best way for you to carve out the time to make it happen. [Read more…]

How To Handle Client Revision Requests Like a Pro

How To Handle Client Revisions
After years of freelancing, still, one of the most daunting feeling is waiting for a client’s response to your work. Will they like what you’ve come up with? Does it meet their expectations? What if you get a negative response?

“I don’t like this direction.”
“This is not what I had in mind.”
“Can we chat about this?”

No matter if you’re brand new to working with clients or you’ve been doing it for years, dealing with client feedback can be exhausting. In situations where the client requests revisions, you must tread lightly, because if you begin to bend backwards for them, you can easily lose control of the project.

So how do you handle situations where the client requests revisions? More importantly, is there a way you can prevent this from happening? The good news is – yes.

In the years I’ve been freelancing, I’ve experimented with many different techniques in how to handle countless client situations. I’m going to share with you everything I’ve been putting into practice that can result in less stressful situations for both you and the client. You’ll be able to work faster on projects you enjoy, keep control of your role as the designer, and you’ll have some very satisfied clients. [Read more…]

The Importance of Values

Importance-of-Values
Running a freelance business doesn’t have to be so black and white, and you don’t have to operate like a corporation or brick and mortar agency to make good money. There’s a misconception that freelancers are more susceptible to being taken advantage of by the client. This can be true, but only by your own decision to be taken advantage of.

There’s power to being a freelancer. You have very little overhead giving you complete control of how you operate your business; how you price your projects, who you work with, and how you go about doing your work. This gives you the ability to be perceived the way you want.

No longer should you present yourself as the humble creative that can design a logo for $400. And if you’re thinking, “Woah—Charging $400 for a logo? That’s a lot!” Then this post is for you. [Read more…]