How to Build a Portfolio That Drives Your Freelance Business

How To Build a Freelance Portfolio
One of the most important assets of your freelance business is your website.

Built properly, your website will market your freelance business, find clients for you, and sell products – all while you sleep.

You no longer need to knock door-to-door or walk into a business to find work. Finding quality work can be done from the comfort of your home. And if you’re an introvert like me, you know that’s an ideal situation.

To build an effective website that drives traffic and converts views into paying projects, you need a portfolio.

In this post, you’ll learn how to build your freelance portfolio the right way, how to decide what to include, and how to make your portfolio find work for you. [Read more…]

Landing Your Ideal Clients With a Questionnaire

Landing Clients with a Questionnaire
You wake up – just like any other morning – sit down at your computer and start sifting through emails.

You have a new project inquiry!

Hi, I’m looking to have a logo designed for my new business. We’re starting to grow and it’s time we figure out this branding stuff.

Is this something you can do? How much would you charge to design our logo?

Thanks!

This is a very exciting moment for you! However, from this email, you’re not left with much insight. You don’t know one thing about this person, other than their interest in a new logo.

You can’t give a price for the logo, because you have no idea what all the project entails. They might want a simple text-only logo. But what if they’re actually looking for an entire branding package?

This applies to every project inquiry, whether the client is looking for a new website, t-shirt design – you name it.

Your next step would be to reply and ask a few questions to pinpoint their goals and expectations. This back and forth can take days or even weeks — email after email, trying to build a meaningful relationship with this “price shopper”.

It’s time to take control of your work process — skip the introductory emails, and start each project off on the right foot.

It’s worth your time to invest in an automated onboarding process to land potential clients.

Think of the best client you’ve worked with, or the ideal client you’d like to work with. Now imagine only designing for that caliber of people from this day forward.

You can achieve this by carefully crafting a questionnaire that identifies your ideal clients. [Read more…]

How to Generate Consistent Freelance Work Without Chasing After Clients

Stop Chasing After Clients to Find Freelance Work

Are you struggling to find clients consistently?

Let me guess: since you started freelancing, you’ve experimented with nearly every method of finding clients. You’ve poured hours into job sites, cold-emailing potential clients every day, walking into offices, passing out your business cards – you’ve tried it all at least once.

It’s hard work trying to make it on your own, and it takes a lot of hustle.

Word of mouth and cold-emailing may be the most effective methods of finding clients when you’re starting out, but they never guarantee work. If anything, it’s a lot of wasted time that leads to dead-ends or no replies.

What if rather than spending hours a day chasing after clients, they came to you?

Now that’s the dream. The good news?

It’s 100% possible for you to be in that position: to have clients come to you for work rather than chase after them.

How do I know this? Because I did it.

Today, I’m going to share my experience with you and how you can follow the same steps I took to transform your freelance business. Be open-minded and take action on what you’re about to read – for the sake of your freelance career. [Read more…]

How to get your freelance website to work for you

How to build a freelance website
Do you really need a website for your freelance business? Are you unsure if it would really benefit what you do?

I’ve made thousands of dollars from product sales (averaging a little over a hundred dollars a month this year), and I haven’t had to do any hardcore cold-calling for client work in a long time – all thanks to my website.

Having your own website can do wonders for you if you apply the right strategy. For me, it’s more than just my portfolio. It’s my online home where I can share my thoughts, work, make connections, and promote the things I’m working on/selling. Using my own strategy of generating traffic then converting that traffic into something more, my website in turn works for me.

In this post I share the strategy behind my freelance graphic design website; why I designed it the way I did, what purpose it has, and how you can build your own freelance business website. [Read more…]