Landing Your Ideal Clients With a Questionnaire

Landing Clients with a Questionnaire
You wake up – just like any other morning – sit down at your computer and start sifting through emails.

You have a new project inquiry!

Hi, I’m looking to have a logo designed for my new business. We’re starting to grow and it’s time we figure out this branding stuff.

Is this something you can do? How much would you charge to design our logo?

Thanks!

This is a very exciting moment for you! However, from this email, you’re not left with much insight. You don’t know one thing about this person, other than their interest in a new logo.

You can’t give a price for the logo, because you have no idea what all the project entails. They might want a simple text-only logo. But what if they’re actually looking for an entire branding package?

This applies to every project inquiry, whether the client is looking for a new website, t-shirt design – you name it.

Your next step would be to reply and ask a few questions to pinpoint their goals and expectations. This back and forth can take days or even weeks — email after email, trying to build a meaningful relationship with this “price shopper”.

It’s time to take control of your work process — skip the introductory emails, and start each project off on the right foot.

It’s worth your time to invest in an automated onboarding process to land potential clients.

Think of the best client you’ve worked with, or the ideal client you’d like to work with. Now imagine only designing for that caliber of people from this day forward.

You can achieve this by carefully crafting a questionnaire that identifies your ideal clients. [Read more…]

The Secret to Writing Case Studies That Drive New Client Work

How To Write Case Studies

How do you convert a lurking customer into a paying customer?

You know they’re on your website. They’re browsing your portfolio. They’re reading your blog. But they aren’t contacting you for work. Why not?

It’s because you don’t know the secret. The one thing that can totally ramp up your freelance business, get more traffic, and land more client work.

Wanna know the best part? This one thing takes very little effort, yet, it yields some great results.

So what is this one thing you can start doing?

Write case studies!

Last year, with nearly every project I completed, I’d take that work and use it to market my freelance business.

It’s the secret that revolutionized my freelance business. Today, I’m going to break this secret down and teach you how to create case studies that drive new client work. [Read more…]

How to Generate Consistent Freelance Work Without Chasing After Clients

Stop Chasing After Clients to Find Freelance Work

Are you struggling to find clients consistently?

Let me guess: since you started freelancing, you’ve experimented with nearly every method of finding clients. You’ve poured hours into job sites, cold-emailing potential clients every day, walking into offices, passing out your business cards – you’ve tried it all at least once.

It’s hard work trying to make it on your own, and it takes a lot of hustle.

Word of mouth and cold-emailing may be the most effective methods of finding clients when you’re starting out, but they never guarantee work. If anything, it’s a lot of wasted time that leads to dead-ends or no replies.

What if rather than spending hours a day chasing after clients, they came to you?

Now that’s the dream. The good news?

It’s 100% possible for you to be in that position: to have clients come to you for work rather than chase after them.

How do I know this? Because I did it.

Today, I’m going to share my experience with you and how you can follow the same steps I took to transform your freelance business. Be open-minded and take action on what you’re about to read – for the sake of your freelance career. [Read more…]

The Best Freelance Advice You Need But Don’t Want To Hear

Best-Advice
The idea of the freelance lifestyle is pretty great. You get complete freedom to work from home on the projects you enjoy, and you get to set your own hours with no boss there to bark over your shoulder. Well, sorry to break it to you, but the reality of freelancing is quite different. For some people, they simply like this idea of freelancing, and that’s ultimately why they end up failing.

I often witness those struggling with their freelancing make excuses like, “If I were freelancing full-time…” or “If only I could find clients.”

Ever find yourself saying the same thing? Making excuses as to why things aren’t going as expected? [Read more…]

10 Tips to Become a Better, More Successful Freelancer

Freelance Success Tips
As a freelancer you’re your own boss, and that entails a lot of mundane tasks that require good judgement on how you go about doing things.

Some of these tips are going to appear as common sense, but they may be the reminder you need to refine your work process. I hope you’re able to pick some value in these tips, no matter where you’re at with your freelance career. [Read more…]