Adventures In Freelancing Comic #1 “Freelance Isn’t Free”

Freelance Isn't Free - Comic by Brookes Eggleston


Our friend Lance is just starting out in freelance, and he’s still got… a lot to learn. It may seem like this sort of client behavior is unavoidable, especially when their mustaches appear so trustworthy, (trustaches, for the uninitiated) and you rush into a project before receiving payment.

Fortunately for us, Brent’s been freelancing a little bit longer, and has some advice ensuring this never happens to you:
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Habits to Improve Your Productivity & Get More Work Done

Get More Work Done
When you first imagined your freelance career, you most likely envisioned a productive day of work done from the comfort of your home office.

In reality… You awake with intentions to accomplish a list of tasks, but at the end of the day, very little is actually accomplished.

Sound familiar?

Nearly everyone wishes they could get more done in a day. Whether you need to optimize the way you work, or you need the motivation to get the work done, there are simple habits you can adopt to make this happen.

Building good work habits and taking control of your productivity can make or break the success of your freelance career, so I’d like to share some of my personal favorite habits and tricks to getting more work done. [Read more…]

Do you have what it takes to become a successful freelancer?

Do you have what it takes to become a successful freelancer
FAIR WARNING: What I’m about to share with you is harsh. I get real and I share actual numbers. Hopefully by stepping outside of my comfort zone, I can motivate and inspire you to have the right mindset to succeed at freelancing.

By the end of this post, you’ll walk away with a fresh perspective and a mindset that will fuel your desire to accomplish goals and succeed. [Read more…]

Landing Your Ideal Clients With a Questionnaire

Landing Clients with a Questionnaire
You wake up – just like any other morning – sit down at your computer and start sifting through emails.

You have a new project inquiry!

Hi, I’m looking to have a logo designed for my new business. We’re starting to grow and it’s time we figure out this branding stuff.

Is this something you can do? How much would you charge to design our logo?

Thanks!

This is a very exciting moment for you! However, from this email, you’re not left with much insight. You don’t know one thing about this person, other than their interest in a new logo.

You can’t give a price for the logo, because you have no idea what all the project entails. They might want a simple text-only logo. But what if they’re actually looking for an entire branding package?

This applies to every project inquiry, whether the client is looking for a new website, t-shirt design – you name it.

Your next step would be to reply and ask a few questions to pinpoint their goals and expectations. This back and forth can take days or even weeks — email after email, trying to build a meaningful relationship with this “price shopper”.

It’s time to take control of your work process — skip the introductory emails, and start each project off on the right foot.

It’s worth your time to invest in an automated onboarding process to land potential clients.

Think of the best client you’ve worked with, or the ideal client you’d like to work with. Now imagine only designing for that caliber of people from this day forward.

You can achieve this by carefully crafting a questionnaire that identifies your ideal clients. [Read more…]

The Secret to Writing Case Studies That Drive New Client Work

How To Write Case Studies

How do you convert a lurking customer into a paying customer?

You know they’re on your website. They’re browsing your portfolio. They’re reading your blog. But they aren’t contacting you for work. Why not?

It’s because you don’t know the secret. The one thing that can totally ramp up your freelance business, get more traffic, and land more client work.

Wanna know the best part? This one thing takes very little effort, yet, it yields some great results.

So what is this one thing you can start doing?

Write case studies!

Last year, with nearly every project I completed, I’d take that work and use it to market my freelance business.

It’s the secret that revolutionized my freelance business. Today, I’m going to break this secret down and teach you how to create case studies that drive new client work. [Read more…]