The Secret to Writing Case Studies That Drive New Client Work

How To Write Case Studies

How do you convert a lurking customer into a paying customer?

You know they’re on your website. They’re browsing your portfolio. They’re reading your blog. But they aren’t contacting you for work. Why not?

It’s because you don’t know the secret. The one thing that can totally ramp up your freelance business, get more traffic, and land more client work.

Wanna know the best part? This one thing takes very little effort, yet, it yields some great results.

So what is this one thing you can start doing?

Write case studies!

Last year, with nearly every project I completed, I’d take that work and use it to market my freelance business.

It’s the secret that revolutionized my freelance business. Today, I’m going to break this secret down and teach you how to create case studies that drive new client work. [Read more…]

Someone stole my logo! Now what?

Someone stole my logo
There will be a time in your freelance career where you really start to make a name for yourself. You’re getting awesome clients, doing awesome work, and it’s only going up hill. However, with success comes scammers, trolls, and the most commonly, people that copy, “borrow”, or blatantly steal your design work. Has that happened to you yet?

Last week I stumbled upon a blatant copy of my logo on a design firm’s portfolio. It was a full page with large images of my logo mocked up on different products, but with a different business name under it. To see this company benefiting on my hard work and personal brand was a serious issue for me. [Read more…]