Landing Your Ideal Clients With a Questionnaire

Landing Clients with a Questionnaire
You wake up – just like any other morning – sit down at your computer and start sifting through emails.

You have a new project inquiry!

Hi, I’m looking to have a logo designed for my new business. We’re starting to grow and it’s time we figure out this branding stuff.

Is this something you can do? How much would you charge to design our logo?

Thanks!

This is a very exciting moment for you! However, from this email, you’re not left with much insight. You don’t know one thing about this person, other than their interest in a new logo.

You can’t give a price for the logo, because you have no idea what all the project entails. They might want a simple text-only logo. But what if they’re actually looking for an entire branding package?

This applies to every project inquiry, whether the client is looking for a new website, t-shirt design – you name it.

Your next step would be to reply and ask a few questions to pinpoint their goals and expectations. This back and forth can take days or even weeks — email after email, trying to build a meaningful relationship with this “price shopper”.

It’s time to take control of your work process — skip the introductory emails, and start each project off on the right foot.

It’s worth your time to invest in an automated onboarding process to land potential clients.

Think of the best client you’ve worked with, or the ideal client you’d like to work with. Now imagine only designing for that caliber of people from this day forward.

You can achieve this by carefully crafting a questionnaire that identifies your ideal clients. [Read more…]

The Secret to Writing Case Studies That Drive New Client Work

How To Write Case Studies

How do you convert a lurking customer into a paying customer?

You know they’re on your website. They’re browsing your portfolio. They’re reading your blog. But they aren’t contacting you for work. Why not?

It’s because you don’t know the secret. The one thing that can totally ramp up your freelance business, get more traffic, and land more client work.

Wanna know the best part? This one thing takes very little effort, yet, it yields some great results.

So what is this one thing you can start doing?

Write case studies!

Last year, with nearly every project I completed, I’d take that work and use it to market my freelance business.

It’s the secret that revolutionized my freelance business. Today, I’m going to break this secret down and teach you how to create case studies that drive new client work. [Read more…]

How to Generate Consistent Freelance Work Without Chasing After Clients

Stop Chasing After Clients to Find Freelance Work

Are you struggling to find clients consistently?

Let me guess: since you started freelancing, you’ve experimented with nearly every method of finding clients. You’ve poured hours into job sites, cold-emailing potential clients every day, walking into offices, passing out your business cards – you’ve tried it all at least once.

It’s hard work trying to make it on your own, and it takes a lot of hustle.

Word of mouth and cold-emailing may be the most effective methods of finding clients when you’re starting out, but they never guarantee work. If anything, it’s a lot of wasted time that leads to dead-ends or no replies.

What if rather than spending hours a day chasing after clients, they came to you?

Now that’s the dream. The good news?

It’s 100% possible for you to be in that position: to have clients come to you for work rather than chase after them.

How do I know this? Because I did it.

Today, I’m going to share my experience with you and how you can follow the same steps I took to transform your freelance business. Be open-minded and take action on what you’re about to read – for the sake of your freelance career. [Read more…]

How to Find the Time to Start a Freelance Business

How to Find the Time to Freelance

Doing what you love for a living is an appealing idea. But following your dream to freelance seems too good to be true, so you stick to what pays the bills. Sound familiar?

You do what needs done to get by, but does that mean you should shelve your passion?

Absolutely not.

Although it might seem impossible to find the time to make your passion your job, it’s 100% doable. It starts with your commitment and then figuring out the best way for you to carve out the time to make it happen. [Read more…]

How to Deal with Scope Creep

scope creep
Have you ever dealt with a client that kept tacking on new tasks and features to their project? First they want a logo, then some business cards, and then all new stationary. You said, “Okay, I can add on a couple of things—No problem.” But, by the end you realized you really should have charged more for all that extra work. If you’ve experienced a similar scenario then you were a victim of scope creep.

It can happen to anyone, even those that have been freelancing for years. Everything is down in writing and both you and the client understand the scope of the project. However, somewhere down the road everything about the project is changing and you’re left wondering how things got to where they are. [Read more…]