The Easiest Way To Self-Promote Your Freelance Graphic Design Business

Self-Promoting Your Freelance Business

Getting your name out is the key to finding new client work and growing a following. But the first hurdle to climb over is figuring out how.

Where do you start? Do you need to spend money?

Although there are no “quick-tips” or set paths to getting your name out there, it’s not impossible. In this post I want to share with you the easiest, free way you can self-promote your freelance graphic design career and how to get your name out there. [Read more…]

Having the Guts to Never Negotiate Your Freelance Rate

Never Negotiate Your Freelance RateWouldn’t it be great if every client paid exactly what your time was worth?

That’d be ideal, but in reality, most clients will arbitrarily ask for a lower cost for the sake of getting a discount.

If you asked me last year, “What would you do if a client’s ideal budget was 25% or even 10% less than what you quoted, would you still accept the project?” My response would probably have been, “Heck yeah! I’m a reasonable guy. I need the money this month, and the work would be great for my portfolio!”

But when you think about it – how professional do you look if you can be pushed over so easily?

What’s to say the client couldn’t take the reins on the entire design process? “Could you make this change?” “Can we start over – I don’t like this direction anymore?”

How does that underpaid project feel now? Pretty crappy, huh? I’m sure you’ve been in a similar position.

Client’s are alway looking for the best price, and yes, some will try to nickel and dime you. For those type of clients, you have to stick to your guns.

You want to only work with clients who give you the respect and professionalism you deserve.

What I’m about to share with you is a personal story where a client approached me for a new logo and tried to negotiate the cost down multiple times. But I stuck to my guns and landed the project at full cost! What’s important here is how I approached the situation, set expectations, and stayed professional.

This isn’t going to be a surefire way to land every project at full price—that’s just unrealistic. You won’t land every project, and you’ll have to be okay with that. Hopefully my story and the email samples I share here can serve as inspiration for you one day when you inevitably face this type of scenario. [Read more…]

How To Build Your Personal Freelance Brand & Become Well-Known

How To Build Freelance Personal Brand
We all have a clear image in our heads of what our freelance business is about – like what we stand for, the type of work we enjoy doing most, and what we’re striving to be well-known for.

But is this image clear for everyone else?

For many freelancers, a brand = having a logo. But that’s far from what’s actually needed.

Your brand isn’t your logo. As a self-employed freelancer, you are your brand.

The embodiment of your personal brand comes down to everything you do. It’s who you are as a person and what you choose to share with the world.

Here are several reasons why you might want to consider refining your freelance personal brand:

  • You’re starting out and concerned people don’t know you or what you do.
  • You’re looking to grow your influence and build an audience for what you’re passionate about.
  • You’re refocusing what you specialize in.

Your freelance personal branding is crucial and vital to your success, so it’s worth your time to consider refining and refocus how you’re being perceived by the world. [Read more…]

How to Build a Portfolio That Drives Your Freelance Business

How To Build a Freelance Portfolio
One of the most important assets of your freelance business is your website.

Built properly, your website will market your freelance business, find clients for you, and sell products – all while you sleep.

You no longer need to knock door-to-door or walk into a business to find work. Finding quality work can be done from the comfort of your home. And if you’re an introvert like me, you know that’s an ideal situation.

To build an effective website that drives traffic and converts views into paying projects, you need a portfolio.

In this post, you’ll learn how to build your freelance portfolio the right way, how to decide what to include, and how to make your portfolio find work for you. [Read more…]

How To Write a Proposal and Win More Clients

How To Write Freelance Proposals

You’ve found the client, you’ve discussed the project in detail, and now’s your chance to make some money!

I’ve shared how to find clients without having to chase after them, how to start each project off on the right foot with a questionnaire, and now comes arguably one of the most important steps in the process – creating a proposal.

The thought of creating a proposal for your clients is intimidating, especially if you’re just starting out and have never written one before.

Hopefully by the end of this post you’ll feel confident in creating your own proposals, and you can start winning more clients. [Read more…]