Wouldn’t it be great if every client paid exactly what your time was worth?
That’d be ideal, but in reality, most clients will arbitrarily ask for a lower cost for the sake of getting a discount.
If you asked me last year, “What would you do if a client’s ideal budget was 25% or even 10% less than what you quoted, would you still accept the project?” My response would probably have been, “Heck yeah! I’m a reasonable guy. I need the money this month, and the work would be great for my portfolio!”
But when you think about it – how professional do you look if you can be pushed over so easily?
What’s to say the client couldn’t take the reins on the entire design process? “Could you make this change?” “Can we start over – I don’t like this direction anymore?”
How does that underpaid project feel now? Pretty crappy, huh? I’m sure you’ve been in a similar position.
Client’s are alway looking for the best price, and yes, some will try to nickel and dime you. For those type of clients, you have to stick to your guns.
You want to only work with clients who give you the respect and professionalism you deserve.
What I’m about to share with you is a personal story where a client approached me for a new logo and tried to negotiate the cost down multiple times. But I stuck to my guns and landed the project at full cost! What’s important here is how I approached the situation, set expectations, and stayed professional.
This isn’t going to be a surefire way to land every project at full price—that’s just unrealistic. You won’t land every project, and you’ll have to be okay with that. Hopefully my story and the email samples I share here can serve as inspiration for you one day when you inevitably face this type of scenario. [Read more…]