You wake up – just like any other morning – sit down at your computer and start sifting through emails.
You have a new project inquiry!
Hi, I’m looking to have a logo designed for my new business. We’re starting to grow and it’s time we figure out this branding stuff.
Is this something you can do? How much would you charge to design our logo?
This is a very exciting moment for you! However, from this email, you’re not left with much insight. You don’t know one thing about this person, other than their interest in a new logo.
You can’t give a price for the logo, because you have no idea what all the project entails. They might want a simple text-only logo. But what if they’re actually looking for an entire branding package?
This applies to every project inquiry, whether the client is looking for a new website, t-shirt design – you name it.
Your next step would be to reply and ask a few questions to pinpoint their goals and expectations. This back and forth can take days or even weeks — email after email, trying to build a meaningful relationship with this “price shopper”.
It’s time to take control of your work process — skip the introductory emails, and start each project off on the right foot.
It’s worth your time to invest in an automated onboarding process to land potential clients.
Think of the best client you’ve worked with, or the ideal client you’d like to work with. Now imagine only designing for that caliber of people from this day forward.
You can achieve this by carefully crafting a questionnaire that identifies your ideal clients. [Read more…]