We all have a clear image in our heads of what our freelance business is about – like what we stand for, the type of work we enjoy doing most, and what we’re striving to be well-known for.
But is this image clear for everyone else?
For many freelancers, a brand = having a logo. But that’s far from what’s actually needed.
Your brand isn’t your logo. As a self-employed freelancer, you are your brand.
The embodiment of your personal brand comes down to everything you do. It’s who you are as a person and what you choose to share with the world.
Here are several reasons why you might want to consider refining your freelance personal brand:
- You’re starting out and concerned people don’t know you or what you do.
- You’re looking to grow your influence and build an audience for what you’re passionate about.
- You’re refocusing what you specialize in.
Your freelance personal branding is crucial and vital to your success, so it’s worth your time to consider refining and refocus how you’re being perceived by the world. [Read more…]