How to Find Your Creative Passion & Go All in on One Thing

Finding Your Creative Passion

Do you struggle with finding the kind of work you’re passionate about?

Right now you might take on client work, and it’s really anything you can get.

I’m sure you’ve heard about “niching down”, but how do you niche down on the right thing?

This is a very common situation to be in. It’s a struggle to first find what type of work you’re passionate about, but to then curate it to be the only work you’re accepting in your freelance business.

It’s scary to only offer one or two services as a freelancer. But it’s what you need to do to in order to grow.

If you want consistent work – work that you truly enjoy – then it’s time to find your creative passion and to go all in on one thing. [Read more…]

How to Build a Portfolio That Drives Your Freelance Business

How To Build a Freelance Portfolio
One of the most important assets of your freelance business is your website.

Built properly, your website will market your freelance business, find clients for you, and sell products – all while you sleep.

You no longer need to knock door-to-door or walk into a business to find work. Finding quality work can be done from the comfort of your home. And if you’re an introvert like me, you know that’s an ideal situation.

To build an effective website that drives traffic and converts views into paying projects, you need a portfolio.

In this post, you’ll learn how to build your freelance portfolio the right way, how to decide what to include, and how to make your portfolio find work for you. [Read more…]

The Importance of Values

Importance-of-Values
Running a freelance business doesn’t have to be so black and white, and you don’t have to operate like a corporation or brick and mortar agency to make good money. There’s a misconception that freelancers are more susceptible to being taken advantage of by the client. This can be true, but only by your own decision to be taken advantage of.

There’s power to being a freelancer. You have very little overhead giving you complete control of how you operate your business; how you price your projects, who you work with, and how you go about doing your work. This gives you the ability to be perceived the way you want.

No longer should you present yourself as the humble creative that can design a logo for $400. And if you’re thinking, “Woah—Charging $400 for a logo? That’s a lot!” Then this post is for you. [Read more…]

Step-by-Step Guide to Building the Foundation to Your Freelance Business

Building Your Freelance Foundation
Freelancing is exciting and liberating – yet – daunting and difficult.

You’re either held back from the fear of taking such a huge risk with your career or you’ve already taken the leap, but things don’t seem to be going anywhere.

Isn’t it frustrating? You know succeeding as a freelancer can be done, but, how do you get there?

It’s not easy and it takes a lot of hard work, but you’re right, it is possible. Although there may not be a paved road, there is a general process you can follow to get to where you want to be. [Read more…]

How to establish your expertise as a freelancer in a saturated market

Freelance Expert
According to a recent estimate from Freelancers Union, there are over “42 million American independent workers.”

How are you supposed to stand out in such a saturated market?

What needs done for potential clients to see you as an expert in your line of work?

It’s not easy, but by no means is it hard either. Establishing yourself as an expert and standing out in a saturated market comes down to two things: finding your niche and branding around that specifically.

There’s a bit more to it, so let me elaborate. [Read more…]