The Easiest Way To Self-Promote Your Freelance Graphic Design Business

Self-Promoting Your Freelance Business

Getting your name out is the key to finding new client work and growing a following. But the first hurdle to climb over is figuring out how.

Where do you start? Do you need to spend money?

Although there are no “quick-tips” or set paths to getting your name out there, it’s not impossible. In this post I want to share with you the easiest, free way you can self-promote your freelance graphic design career and how to get your name out there. [Read more…]

How to Find Your Creative Passion & Go All in on One Thing

Finding Your Creative Passion

Do you struggle with finding the kind of work you’re passionate about?

Right now you might take on client work, and it’s really anything you can get.

I’m sure you’ve heard about “niching down”, but how do you niche down on the right thing?

This is a very common situation to be in. It’s a struggle to first find what type of work you’re passionate about, but to then curate it to be the only work you’re accepting in your freelance business.

It’s scary to only offer one or two services as a freelancer. But it’s what you need to do to in order to grow.

If you want consistent work – work that you truly enjoy – then it’s time to find your creative passion and to go all in on one thing. [Read more…]

How To Build Your Personal Freelance Brand & Become Well-Known

How To Build Freelance Personal Brand
We all have a clear image in our heads of what our freelance business is about – like what we stand for, the type of work we enjoy doing most, and what we’re striving to be well-known for.

But is this image clear for everyone else?

For many freelancers, a brand = having a logo. But that’s far from what’s actually needed.

Your brand isn’t your logo. As a self-employed freelancer, you are your brand.

The embodiment of your personal brand comes down to everything you do. It’s who you are as a person and what you choose to share with the world.

Here are several reasons why you might want to consider refining your freelance personal brand:

  • You’re starting out and concerned people don’t know you or what you do.
  • You’re looking to grow your influence and build an audience for what you’re passionate about.
  • You’re refocusing what you specialize in.

Your freelance personal branding is crucial and vital to your success, so it’s worth your time to consider refining and refocus how you’re being perceived by the world. [Read more…]

How to Build a Portfolio That Drives Your Freelance Business

How To Build a Freelance Portfolio
One of the most important assets of your freelance business is your website.

Built properly, your website will market your freelance business, find clients for you, and sell products – all while you sleep.

You no longer need to knock door-to-door or walk into a business to find work. Finding quality work can be done from the comfort of your home. And if you’re an introvert like me, you know that’s an ideal situation.

To build an effective website that drives traffic and converts views into paying projects, you need a portfolio.

In this post, you’ll learn how to build your freelance portfolio the right way, how to decide what to include, and how to make your portfolio find work for you. [Read more…]

The Secret to Writing Case Studies That Drive New Client Work

How To Write Case Studies

How do you convert a lurking customer into a paying customer?

You know they’re on your website. They’re browsing your portfolio. They’re reading your blog. But they aren’t contacting you for work. Why not?

It’s because you don’t know the secret. The one thing that can totally ramp up your freelance business, get more traffic, and land more client work.

Wanna know the best part? This one thing takes very little effort, yet, it yields some great results.

So what is this one thing you can start doing?

Write case studies!

Last year, with nearly every project I completed, I’d take that work and use it to market my freelance business.

It’s the secret that revolutionized my freelance business. Today, I’m going to break this secret down and teach you how to create case studies that drive new client work. [Read more…]