The Easiest Way To Self-Promote Your Freelance Graphic Design Business

Self-Promoting Your Freelance Business

Getting your name out is the key to finding new client work and growing a following. But the first hurdle to climb over is figuring out how.

Where do you start? Do you need to spend money?

Although there are no “quick-tips” or set paths to getting your name out there, it’s not impossible. In this post I want to share with you the easiest, free way you can self-promote your freelance graphic design career and how to get your name out there. [Read more…]

How to Find Your Creative Passion & Go All in on One Thing

Finding Your Creative Passion

Do you struggle with finding the kind of work you’re passionate about?

Right now you might take on client work, and it’s really anything you can get.

I’m sure you’ve heard about “niching down”, but how do you niche down on the right thing?

This is a very common situation to be in. It’s a struggle to first find what type of work you’re passionate about, but to then curate it to be the only work you’re accepting in your freelance business.

It’s scary to only offer one or two services as a freelancer. But it’s what you need to do to in order to grow.

If you want consistent work – work that you truly enjoy – then it’s time to find your creative passion and to go all in on one thing. [Read more…]

Having the Guts to Never Negotiate Your Freelance Rate

Never Negotiate Your Freelance RateWouldn’t it be great if every client paid exactly what your time was worth?

That’d be ideal, but in reality, most clients will arbitrarily ask for a lower cost for the sake of getting a discount.

If you asked me last year, “What would you do if a client’s ideal budget was 25% or even 10% less than what you quoted, would you still accept the project?” My response would probably have been, “Heck yeah! I’m a reasonable guy. I need the money this month, and the work would be great for my portfolio!”

But when you think about it – how professional do you look if you can be pushed over so easily?

What’s to say the client couldn’t take the reins on the entire design process? “Could you make this change?” “Can we start over – I don’t like this direction anymore?”

How does that underpaid project feel now? Pretty crappy, huh? I’m sure you’ve been in a similar position.

Client’s are alway looking for the best price, and yes, some will try to nickel and dime you. For those type of clients, you have to stick to your guns.

You want to only work with clients who give you the respect and professionalism you deserve.

What I’m about to share with you is a personal story where a client approached me for a new logo and tried to negotiate the cost down multiple times. But I stuck to my guns and landed the project at full cost! What’s important here is how I approached the situation, set expectations, and stayed professional.

This isn’t going to be a surefire way to land every project at full price—that’s just unrealistic. You won’t land every project, and you’ll have to be okay with that. Hopefully my story and the email samples I share here can serve as inspiration for you one day when you inevitably face this type of scenario. [Read more…]

How To Build Your Personal Freelance Brand & Become Well-Known

How To Build Freelance Personal Brand
We all have a clear image in our heads of what our freelance business is about – like what we stand for, the type of work we enjoy doing most, and what we’re striving to be well-known for.

But is this image clear for everyone else?

For many freelancers, a brand = having a logo. But that’s far from what’s actually needed.

Your brand isn’t your logo. As a self-employed freelancer, you are your brand.

The embodiment of your personal brand comes down to everything you do. It’s who you are as a person and what you choose to share with the world.

Here are several reasons why you might want to consider refining your freelance personal brand:

  • You’re starting out and concerned people don’t know you or what you do.
  • You’re looking to grow your influence and build an audience for what you’re passionate about.
  • You’re refocusing what you specialize in.

Your freelance personal branding is crucial and vital to your success, so it’s worth your time to consider refining and refocus how you’re being perceived by the world. [Read more…]

Habits to Improve Your Productivity & Get More Work Done

Get More Work Done
When you first imagined your freelance career, you most likely envisioned a productive day of work done from the comfort of your home office.

In reality… You awake with intentions to accomplish a list of tasks, but at the end of the day, very little is actually accomplished.

Sound familiar?

Nearly everyone wishes they could get more done in a day. Whether you need to optimize the way you work, or you need the motivation to get the work done, there are simple habits you can adopt to make this happen.

Building good work habits and taking control of your productivity can make or break the success of your freelance career, so I’d like to share some of my personal favorite habits and tricks to getting more work done. [Read more…]